BetterUp

Client

BetterUp

Role

Performance Content, Landing Page Design

BetterUp wanted to grow traffic to their website, and ultimately website conversions*.

1. Defined net new content strategy

2. Launched 25-100 net new pieces of content per month targeting top and middle of funnel queries on Google

3. Optimized webpages from a technical perspective, adding Graphite Growth's proprietary internal link API

4. Deployed new analytics dashboards to more effectively measure on-page user engagement and website referral visits

5. Launched CRO experiments aimed at increasing website conversion rate, including quiz flow

1. In 24 months, BetterUp's website went from 800K site visitors per month to 5.4MM site visitors per month

2. BetterUp's conversion rate increased by over 325% on pages that contained our CRO treatments and quiz flow

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*This project was completed while Jordan was working at Graphite Growth (https://graphite.io/)

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