PACHA
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Client
PACHA
Role
Brand Positioning, Performance Content, Paid Media, Email Marketing, Landing Page Design, Analytics
Objective
PACHA wanted to grow their entire D2C program from scratch. When we started working with PACHA, they were driving $300 in revenue per month via online channels.
What we did
1. Defined PACHA's entire customer acquisition strategy
2. Architected, shot, and edited PACHA's social media ads
3. Directly managed six-figure ad budget
4. Updated PACHA's entire website in Shopify, optimizing from a conversion and UX perspective
5. Designed and implemented PACHA's marketing calendar and entire email program in Klayvio
6. Designed and implemented ambassador program
7. Launched bottom funnel Google PPC campaigns
8. Architect behind PACHA's brand positioning and messaging strategy across paid media and owned assets
Results
1. Delivered a 4:1 average ROAS on Meta and Google PPC ads, driving over 3MM in revenue over the past 14 months
2. Increased PACHA's website conversion rate from 2.3% to 7.1%
3. Delivered 35% of revenue through email campaigns and flows
4. Delivered 15% of revenue through ambassador program with less than $5 CPA
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