Upwork

Client

Upwork

Role

Performance Content, Landing Page Design

Upwork wanted to grow traffic to their website, and ultimately website conversions*.

1. Added net new content to top performing webpages

2. Optimized webpages from a technical perspective, adding Graphite Growth's proprietary internal link API

3. Deployed new analytics dashboards to more effectively measure on-page user engagement and website referral visits

1. In 6 months, Upwork increased website traffic by over 1.2MM visits, or 20%

2. This lead to a 12% increase in demand side website conversions

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*This project was completed while Jordan worked at Graphite Growth (https://graphite.io/)

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