Fender Guitars
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Client
Fender Guitars
Role
Performance Content, Landing Page Design
Objective
Fender wanted to increase customer retention by focusing on top of funnel traffic acquisition for highly relevant guitar lesson queries on Google. To power demand, Fender introduced a revolutionary new Guitar learning program called Fender Play, which allows guitar students to receive expert guitar lessons online from rising stars and music legends. Jordan and his team crafted Fender's top of funnel acquisition strategy, using data to define which pieces of content to create and why. His team also updated Fender Play's page templates in order to optimize for on-site enagement and converions.
What we did
1. Website design and optimization for Fender Play
2. Growth strategy
3. Content creation
Results
1. Fender Play's site traffic increased from 0 visits per month to over 71,000 visits per month
2. Fender Play sign ups increased from 0 per month to over 20k per month
3. Fender Play is now considered the premier online guitar learning software within the guitar industry
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